Search results for "Mobile app market"

Revenue models, in-app purchase, and the app performance: Evidence from Apple's App Store and Google Play

2016

The effect of revenue models on app performance depends on the app store.The effect of in-app purchase on app performance depends on the app store.Paid, freemium and in-purchase models are shown to be effective in app store.Freemium and in-app purchase models are shown to be less effective in Google Play.App category influences the effects of both revenue models and in-app purchase. In this paper, we empirically examine how the revenue model (paid, free, or freemium) adopted for a given app affects the app revenue performance as measured by the app daily revenue rank. We also study the impact of in-app purchase on this measure of performance. Moreover, we study how such relationships are co…

The role of the distribution platform in price formation of paid apps

2015

In this paper we study the role of the distribution platform as an important determinant of price of paid apps. We also examine how the distribution platform influences the price implications of important developers' app-level decisions. To these purposes, we construct a hierarchical model of price formation by using an ad-hoc panel dataset consisting of top paid apps from the two major app stores, namely Apple's App Store and Google Play. Our findings show that prices of paid apps strongly depend on the platform where the apps are marketed. Specifically, the App Store is associated with lower prices for paid apps than Google Play. We find evidence that this is because the impact of cross-s…

Factors influencing success in the Italian app markets: an empirical analysis

2014

Understanding the Drivers of the Daily App Rank: The Role of Revenue Models

2015

In this paper, based on data from two major app stores (Apple Store and Google Play), we study the role of several revenue models adopted by developers in the success of an app measured in terms of daily rank.

An empirical analysis of revenue drivers in the mobile app market

2013

Designing a mobile app for museums according to the drivers of visitor satisfaction

2013

The aim of this study is to identify the key factors as antecedents of visitor satisfaction for the design of a mobile app for museums. To our aim we use the Kano model that allows to categorize service attributes according to how they are perceived by customers and to estimate their impact on customer satisfaction. We collected qualitative data trough 300 questionnaires administered to tourists visiting the Sicilian cities of Palermo and Trapani over a period of 3 months (October- December 2012). The results of our analysis can be relevant for museum and public managers to plan strategic and operative activities, for researcher in the field of touristic marketing, for application developer…

Diversification and performance in the mobile app market: The role of the platform ecosystem

2019

Abstract We examine the effect of app developers' product line diversification decision on their performance and shed light on whether the type of platform ecosystem (open versus closed) where they commercialize apps influences this effect. We compare the revenue performance of diversified and specialized developers in Apple's App Store and Google Play. We show that in the Apple's App Store (closed platform) diversified developers always display lower performance than their specialized counterparts. In Google Play (open platform) diversification is beneficial in categories where diversified developers have predominant market share, whereas it is detrimental in categories dominated by specia…

Does diversification pay in the app market? Evidence from Apple's App Store and Google Play

2016

In this paper we address the study of the effects of product line diversification on firm performance in the mobile application market. Specifically, we shed light on whether the distribution platform ecosystem where developers commercialize their apps influence the effect of product line diversification, i.e., diversification across different app categories, on developer sales performance. To these purposes, we compare the sales performance of diversified developers with that of category-specialized developers in the two major app stores (namely, Apple’s App Store and Google Play). Our results show that the diversification strategy has a positive impact on developer sales in Google Play, w…

Understanding the price drivers of successful apps in the mobile app market

2016

In this paper, we take the perspective of app developers. Specifically, based on a sample of top paid apps from three major app stores, i.e., App Store, Google Play, and Blackberry World, we construct a hedonic price model to examine the role of relevant factors in price formation in the app market. Our results suggest a strong evidence of two-sided market effects. In fact, the lower price charged for apps operating as two-sided markets reflect the strategy of subsidising users, due to the positive cross-side externalities they exert on valuable third parties. Surprisingly, the effects of trialability, in-app purchase and mechanisms to build reputation are not significant in the context of …